Comecero is a German commerce infrastructure platform built by a team with 15+ years of experience, but its outdated identity made it appear untrustworthy and unclear.

We Created

A complete rebrand including the visual identity, website, messaging, and product visuals. We modernized the logo, refined the color system, clarified copy, and built tailored assets to better connect with its B2B audience.

Approach

We started with a clear understanding of Comecero’s users. By identifying and mapping out their core use cases, we ensured the brand would speak directly to the needs of its B2B audience. The focus was on communicating not just what Comecero does, but how it supports its customers’ most important workflows.

Next, we analyzed the competitive landscape. With several established players dominating the market, it was crucial to position Comecero in a way that emphasized its unique strengths. We refined the messaging to highlight the platform’s core benefits and made sure the design avoided the generic, overly corporate look common among competitors.

Finally, we translated these insights into design. Clean typography, a refined color system, and updated product visuals work together to create a brand that feels confident and easy to connect with, while the website addresses all of the visitors' questions.

Outcome

The rebrand was received with great enthusiasm. The modernized identity gave Comecero a credible face in a competitive market and has already helped the team attract and onboard new business clients.