Shaping the design of a UK AI sales startup backed by General Catalyst and LocalGlobe

Before

Shareback’s existing website was falling behind the company’s direction. The message no longer reflected the vision that founders presented to their prospects. That made it confusing for clients searching for Shareback after demos and sales calls.

It also left important questions about privacy and security unanswered. Shareback took both seriously, but visitors handling sensitive business information couldn’t easily see how their data would be protected.

What we did

We rebuilt the website in Next.js, moving it out of Framer so Shareback’s team had more flexibility to develop it further.

Working with Shareback’s team, we refined the homepage around its audience, the value it offers, and a clear route to book a demo. We solidified the design language created by the previous designer, Olia Gozha, and brought more consistency to the layouts and visual hierarchy.

We introduced a separate Security page to address common concerns that came up on sales calls. To help Shareback expand their team and present the company properly, we also added a Careers page explaining the product story and values.

Result

Shareback now had an updated website where prospects could understand who the company serves, see the experience behind it, and take the next step through a clear demo-booking path.

The new website gives Shareback a more coherent starting point for prospective client and investor conversations. The team can direct people to one public page that introduces the company, explains its relevance, and addresses important trust questions before a conversation begins.

Credits: Website design and development by Launch Studio. Original brand work and design language by Olia Gozha.