Creating an identity for a GTM agency trusted by Y Combinator backed startups

Before

When 11x Agency came to us, the business was only six weeks old. Its two founders had experience building and growing their own products, but the agency was still testing its audience and working through its first pilots.

Our task was to create a new identity, along with a website, that would help 11x Agency appear credible and leave a strong impression. The founders also wanted to create their own content, so the identity needed to be practical for them to use.

What we did

Starting with classical imagery provided in the initial brief, we combined editorial typography and warmer tones with a digital dither effect drawn from the 11x name. This gave the agency a distinctive way to express its technical background across the landing-page design and social presence.

We kept the system straightforward to extend. Social formats followed the structure of the founders’ posts, and the visual elements were designed to be reproducible without custom illustration work each time. The identity could support new content and services as the agency found its direction.

Result

The new identity and website gave 11x a credible foundation for winning new clients, helping the founders land three Y Combinator-backed startups in the following months. These included a SaaS company reporting $4M in annual recurring revenue and an AI platform serving brands like AG1 and MrBeast’s Feastables.

With a consistent brand across their website, sales materials, and social content, the founders could present their expertise with confidence and build on the same visual system as the agency grew.