Softero is a new Czech software company specializing in web and mobile development, integrations, and SaaS solutions. As a fresh entrant to the market, it needed a brand that conveyed trust and clarity while remaining approachable and flexible enough to speak to a wide range of potential clients.

We Created

A full brand identity and presentation site. The project included a logo, color palette, typography, graphic elements, and a tailored voice, along with a clean, professional web experience.

Approach

We started with a landscape analysis of software agencies in Central Europe. Many fell into two extremes: overly corporate and rigid on one end, or overly casual and playful on the other. Softero needed to sit confidently in the middle - friendly but professional, modern but not cold.

The identity was built around Softero’s core values of quality and adaptability. This meant creating a structure where potential customers could quickly find their area of interest, while still conveying the company’s ability to deliver beyond the listed areas of focus.

At the heart of the brand is the logo: a rounded “U” shape that captures the “soft” part of the name. This form can be read as a smile - a subtle nod to client satisfaction - and also serves as a versatile graphic element for patterns and supporting visuals. Combined with a modern color palette and confident typography, the result is a brand that feels professional, approachable, and scalable.

Outcome

The new identity and website were received with excitement by Softero’s team and its investors. They praised the bold design and its professional tone, noting how the visual language makes the company feel modern and trustworthy from the start.

While measurable results will come with time, the rebrand has already given Softero a strong, credible foundation in a competitive market.