Establishing a Prague software house trusted by a logistics business generating over $6M in annual revenue

Before

Softero had initial traction but needed a credible presentation to help the team close new client deals. The presentation had to feel professional enough for business-critical software, while still remaining approachable for smaller clients in the space.

What we did

We created a brand identity and website around that balance. The logo, colours, typography and supporting graphics gave Softero a consistent way to present itself, with a visual language that could extend beyond the website as the company developed.

We organised the website around the decisions their client typically needs to make: what Softero does and which business problems it can help with. To help establish authority in the areas Softero was targeting, we added a dedicated blog and focused pages for each service.

Result

Softero now has a live website and a consistent visual foundation for introducing the business. Its broad offer is brought into one place, giving prospective clients a place to explore the services, review relevant experience, and contact the team.

This gives Softero a practical asset to use in sales conversations and referrals. The team can point prospects to a clear explanation of its services, while visitors can approach the company with a clearer sense of how it could help their business. The identity also gives future company materials a recognisable direction as Softero develops its offer.